The recent GOOD DESIGN™ awards cement Mitsubishi’s place as an innovative leader within the auto industry, propelling the industry forward with its sophisticated modern design and vision. In recent years, Mitsubishi has striven for a design renaissance of sorts, and its hard work and dedication has paid off. For instance, the auto brand gave the beloved Outlander a beautiful redesign, introduced various awe-inspiring concept cars, and put forth the all-new Eclipse Cross CUV, which competes in the competitive compact crossover SUV segment.
The prestige of the GOOD DESIGN™ awards is unparalleled. These awards, which the Chicago Athenaeum Museum of Architecture and Design organizes, are the oldest and most elite Global Awards for Design Excellence and Design Innovation. The awards strive to create awareness around contemporary design and “to honor both products and industry leaders in design and manufacturing.”
As Tsunehiro Kunimoto, the CVP of the Design Division of Mitsubishi Motor Company, stated, “It is an honor to have our hard work recognized by such a prestigious organization. The Eclipse Cross is the first all-new car which features our Robust and Ingenious design philosophy. The GT-PHEV Concept hints at how this direction will shape the next generation of Mitsubishi SUVs."
With such impressive design, we can’t wait to see what Mitsubishi has in store for us next. Come and explore the award-winning designs of Mitsubishi’s lineup here at Tom Hodges Mitsubishi.